Toyota Tsusho Connected Middle East (TTCME), a Toyota Group subsidiary and CAFU, UAE’s pioneering digital platform for fuel delivery and other vehicle services have entered into a strategic partnership to explore future collaborative opportunities in the areas of connected mobility.

Announced at GITEX 2025, the partnership will focus on identifying opportunities to enhance the ownership and driving experience for Toyota and Lexus customers, with an emphasis on convenience, efficiency, and seamless integration.

The Middle East is witnessing a convergence of connected vehicle technology and digital mobility services. Toyota introduced connected cars in the UAE in 2022 and has steadily expanded model coverage, while CAFU has built a robust digital infrastructure connecting thousands of vehicles daily to on-demand services. This partnership brings together two leaders at the forefront of mobility innovation, each with proven technological capabilities in their respective domains.

By combining CAFU’s advanced technology and real-time service orchestration capabilities with TTCME’s expertise in integrated connected vehicle technologies, the partnership opens the door to groundbreaking solutions. These include seamless fuel delivery, predictive maintenance, and other automotive mobility services that leverage connected vehicle data to anticipate customer needs before they arise.

Both companies share the ambition of creating smarter, more connected journeys while supporting the UAE’s role as a hub for mobility innovation. CAFU’s experience in digitally transforming automotive services, combined with TTCME’s connected vehicle ecosystem, creates unique opportunities to redefine what vehicle ownership means in a connected world.

Tsuyoshi Adachi, President and CEO of TTCME, shared: “We are delighted to embark on this collaboration with CAFU, a pioneer in digital mobility services. Together, we aim to seamlessly connect vehicles with essential services and create new and innovative experiences that redefine convenience for our customers. This partnership reflects our shared vision of a smarter, more connected, and more rewarding mobility life for Toyota and Lexus drivers in the years ahead.”

Rashid Al Ghurair Co-founder & CEO of CAFU, said: “By connecting demand directly with Toyota, we’re not just reimagining convenience, we’re rewriting the rules of mobility infrastructure. With intelligent automation at its core, drivers will never have to think about fueling, washing, or maintaining their cars again. Every Toyota will know what it needs, when it needs it, and we’ll make sure it’s delivered, seamlessly, wherever they are. This is the future of mobility. Cars that take care of themselves, so people can focus on life.”

This collaboration marks the beginning of an exploration journey, laying the groundwork for integrated services that could further expand the value of Toyota and Lexus connected vehicle ownership while advancing CAFU’s vision of autonomous vehicle servicing in the future.

About TTCME

TTCME, a subsidiary of Toyota Group, operates a connected vehicle platform designed to improve convenience and engagement for Toyota and Lexus customers by linking vehicles to a wide range of smart services.

About CAFU

CAFU is the UAE’s leading digital platform for vehicle services, globally recognized for pioneering on-demand fuel delivery and expanding into a suite of innovative automotive solutions. Through advanced connected vehicle technology and real-time service orchestration, CAFU connects customers with seamless services that save time and money while shaping the future of mobility.